mean red media 

Our Method

We don't coach from the sidelines, we approach your environment as a stakeholder. We ask the right questions to understand your current and optimal future state in alignment with your corporate strategy. We analyze your data, metrics and team capabilities, research your audience and audit your existing content, engagement platforms, teams, policies and processes. We work with you to assign the right roles & responsibilities, map workflow, implement knowledge management and layer data integrity checkpoints, testing and support SLAs.

To mitigate risk and ameliorate buy-in, we apply our global insights to identify the cultural, compliance, legislative, security and geopolitical factors that could impact your business or audience acceptance. And finally, we extract insights, measure success and pivot as needed. It’s a mean red world and solutions will be customized to suit your unique set of goals, challenges and opportunities. 

Optimized, you'll be change ready and set for growth.

Our Leadership

Melanie Hill, founder and chief strategist of mean red media, honed her skills with in-house positions at Buck Global, Dell, EarthLink and Equant (now Orange Business Services) and through her own client roster including Willis Towers Watson, Atos IT Services, McGraw Hill Financial (now S&P Global), NTT Data, Texas Department of Transportation, American Red Cross, ForaCare Suisse AG, Charles Schwab, Merge Agency and Synaxis with an extended list of agency end-clients. Her internal strategy, communications and operations expertise has guided clients through M&A, business transformation and corporate restructuring challenges as well as unprecedented events including COVID-19, the transition to a hybrid workplace, regional security risks and cybersecurity threats across the global communities where employees, customers and critical supply chain partners live and work.

Melanie's contemporary methodology is the reason clients trust mean red media with their mission and message.